November 14: The Challenge of Change: What Communicators ...

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Half-Day Conference and Luncheon

Wednesday, Nov. 14 ? 8:30 ? 11:45 (conference) and 11:45 ? 1 p.m. (luncheon)

Change isn?t just a buzzword ? it?s the reality of business today. From heightened global competition to economic pressures, political worries to evolving technology, the business landscape is rarely the same two days in a row.? That presents communicators with fundamental challenges:

• How to get your workforce to pay attention when they?re more stressed than ever
• How to help your company shift directions ? fast ? to face a future that may not be yet clear
• How to keep ahead of your competitors
• How to maintain focus in a world where nothing stays the same for more than a moment

While organizations are embracing change management for everything from large-scale organizational transformations to smaller, process-oriented projects, communicators are wrestling to understand the art and science of managing change. This fall?s IABC half-day conference and luncheon will give you the chance to hear from experts who have helped guide ? and personally lived through ? significant organizational change. You?ll:

• Gain an understanding of change and what is involved in effective communication
• Learn key techniques to influence audiences and create more supporters for change
• Identify what works and which pitfalls to avoid
• Network with peers and walk away with resource ideas to continue your learning

You can tailor your conference attendance to suit your schedule ? attend the conference and lunch, just the conference or just the lunch ? whatever works best for you!

Conference Overview?????????????????????????????????????????????????

Spend the morning exploring how change communication is used by leading global organizations to articulate, support and achieve business goals. Leading practitioners in change management and change communication share strategic guidance on change communication planning as well as practical tips and case studies ? including using social business tools to drive change ? and measurement of communication programs.

Luncheon Overview

How do change management and change communication really intersect? During the lunch session, you?ll get a behind-the-scenes look at how several Twin Cities companies have effectively changed their organizations. And you?ll get ideas of resources to help master change, including books, consultants and organizations that provide methodologies and training.

About the Speakers

Conference Speakers

Lisa Weser is senior member of the Internal & Change Communications practice group at Fleishman-Hillard?s global headquarters in St. Louis, specializing in the alignment of employee performance, business objectives and culture. In addition leading employee and emerging communications for the agency?s largest client, AT&T, Lisa has counseled brands such as General Motors, Panera Bread and Visa. She has created award-winning communications campaigns, social business platforms and ambassador programs for some of the world?s most admired companies. Lisa blogs for Fleishman Hillard?s Digital and B2E Comm blogs, and can be found on Twitter @lisaweser.

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Aimee Muldrow is a senior member of the Internal & Change Communications practice group at Fleishman-Hillard?s global headquarters in St. Louis. Over the past decade, she ?has developed internal communications programs to support business strategy transformations, M&As, ?integrations, restructurings, culture changes, HR and benefits changes, brand changes and customer experience initiatives. Aimee has counseled clients such as AT&T, Ameren, Bunge, ConAgra, Energizer, General Dynamics, General Motors, Life Specialty Ventures, MEMC, Mood Media/Muzak, Philips, SAIC and Vantiv. She also has specific expertise in healthcare and sales force communications, having including Abbott, Covidien and Merck. ?Aimee blogs for Fleishman Hillard?s B2E Comm blog.

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Luncheon Speakers

Beth Kathan in an independent consultant who believes that employee communication and change management must be completely in sync for either to really work. That?s why she focuses on both. It?s not all about the tools or the worksheets ? that?s simply compliance. It?s about changing behavior ? that?s commitment. She has worked? with a range of organizations, including Cargill, Best Buy, Andersen Corporation and Oster Sunbeam. She is currently working on her master?s degree in Organization and Management with a focus on coaching leaders.

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As an independent consultant for nearly 10 years, June Klaphake has tackled the gamut of organizational challenges: Strategic initiatives, new strategies, layoffs, plant closings, mergers and acquisitions, reorganizations, technology initiatives, process changes, training and compliance efforts, recruitment challenges?even event planning. Current and past clients include Cargill, Wells Fargo, Mortenson Construction, 3M, Andersen Corp, North Memorial Healthcare, and Multicare Associates.

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Location

Thrivent Financial

625 Fourth Ave. S., Minneapolis, Main Floor Auditorium

Best parking is either in the Centre Village Parking Ramp (700 5th Ave. S) or the Government Center Municipal Parking Ramp (415 S. 5th St.). Thrivent Financial is just a short walk through the skyway from either ramp.

Registration

Register Today!

Registration closes on November 10th.

Cost

Conference and Luncheon (Save as much as $15 by registering for both)

• Member: $105 early bird (by Oct. 10) /$120 in advance (by Nov. 7) / $155 late or on-site
• Nonmember: $135 early bird (by Oct. 10) / $165 in advance (by Nov. 7) / $205 late or on-site
• Student: $50 early bird (by Oct. 10) / $60 in advance (by Nov. 7) / $75 late or on-site

Conference Only

• Member: $90 early bird (by Oct. 10) / $100 in advance (by Nov. 7) / $125 late or on-site
• Nonmember: $110 early bird (by Oct. 10) / $125 in advance (by Nov. 7) / $155 late or on-site
• Student: $40 in advance (by Oct. 10) / $50 in advance (by Nov. 7) / $60 late or on-site

Luncheon Only

• Member: $30 early bird (by Oct. 10) / $35 in advance (by Nov. 7) / $45 late or on-site
• Nonmember: $40 early bird (by Oct. 10) / $55 in advance (by Nov. 7) / $65 late or on-site
• Student: $20 in advance (by Oct. 10) / $25 in advance (by Nov. 7) / $30 late or on-site

Source: http://mn.iabc.com/2012/09/19/november-14-the-challenge-of-change-what-communicators-need-to-know-to-succeed/

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